Utility Blade Privacy Policy Utility Blade "the App” provides the ability to bulk edit and create workflows for Shopify stores "the Service" to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store. Personal Information the App Collects When you install the App, we are automatically able to access certain types of information from your Shopify account: * Products, variants and collections Additionally, we collect the following types of personal information from you and/or your customers once you have installed the App: Information about you and others who may access the App on behalf of your store, such as name, phone number, and email address, when this information is directly shared with us in a customer service inquiry; We collect personal information directly from the relevant individual, through your Shopify account, or using the following technologies: “Pixels” are electronic files used to record information about your interest in or us of the App. How Do We Use Your Personal Information? We use the personal information we collect from you in order to provide the Service and to operate the App. Additionally, we use this personal information to: Communicate with you; Optimize or improve the App; and Provide you with information or advertising relating to our products or services. Sharing Your Personal Information We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. Behavioural Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by following the instructions provided here: https://www.facebook.com/help/568137493302217 Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. Your Rights If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you, or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. Data Retention When you install the App, we will maintain your company information and company representative information for our records, as well as information regarding your products unless and until you ask us to delete this information. Changes We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Contact Us For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@edgetraversal.com or by mail using the details provided below: EdgeTraversal LLC 307 S. Pixley St. Orange, CA 92868 USA